We don't usually give a strict page limit for documents such as User Guide and the Developer Guide. You need to decide yourself how long the document should be based on the purpose and the intended audience. You can determine the level of details required based on the samples we provide.
Defining your own unique project is more fun.
But, wider scope → more diverse projects → harder for us to go deep into your project. The collective know-how we (i.e., students and the teaching team) have built up about SE issues related to the project become shallow and stretched too thinly. It also affects fairness of grading.
That is why a strictly-defined project is more suitable for a first course in SE that focuses on nuts-and-bolts of SE. After learning those fundamentals, in higher level project modules you can focus more on the creative side of software projects without being dragged down by nuts-and-bolts SE issues (because you already know how to deal with them). However, we would like to allow some room for creativity too. That is why we let you build products that are slight variations of a given theme.
Also note: The freedom to do 'anything' is not a necessary condition for creativity. Do not mistake being different for being creative. In fact, the more constrained you are, the more you need creativity to stand out.
"You tell me exactly what to do - I do that - you pay me (in grades)" is a model for contract work, not for learning. Being able to survive in imprecise, uncertain, volatile problem contexts is precisely what we are trying to teach you.
For example, the best way to communicate something often depends on what is being communicated. That is why we don't specify the precise content for project documents. Instead, we aim to refine project documents iteratively. We believe the learning experience will be richer if we let you decide the best way to present your project information rather than just following our instructions blindly. For example, in real-life projects you are rarely told which diagrams to draw; that is a decision you have to make yourself.